Apple likes a surprise then, just every week before WDC 2019, we’ve a replacement iPod touch to marvel at.
The iOS-based media player had appeared like the afterthought of Apple’s range, going untouched in 6th Generation form since 2015.
Now, with a replacement 7th Generation iPod touch arriving, it’s hard not to read some key messages into Apple’s decision not to put the iPod bent pasture.
It’s one thing for Apple to announce a replacement iPhone. We expect a replacement one annually. It had been an entire other scenario when, this past May, Apple decided to release an updated version of the iPod Touch.
The first reaction among many upon hearing that Apple was updating the iPod touch today was, “hang on, Apple still makes the iPod touch?”
Certainly, though iPod helped put the Cupertino firm back on the map as a tech company to require seriously, the iPhone has since sucked all the eyes out of the space.
Sure it had been the product’s first update in about four years and came with a processor that put it on par with the iPhone 7 — but it still left quite a couple of people wondering just who would buy an iPod Touch, as against an iPhone or an iPad (or virtually anything else).
Indeed, from the heyday of an iPod to suit every pocket — both literally and metaphorically — there’s now only one model, this new iPod touch 7th Generation.
It’s a symbol of just how dominating the smartphone has become, certainly. At an equivalent time, it’s also confirmation there are still segments where an iPhone doesn’t quite fit the bill.
But then, another conversation started, one that included parents and business owners who were excited a few new iPod Touch. The iPod Touch has evolved beyond its basic capabilities as a music player — Apple knows that, then do others.
Price is certainly an element. The new iPod touch’s $199 starting price won’t get you anywhere near iPhone ownership, not unless you’re willing to travel second-hand.
Albeit the premium on larger storage — a whopping $100 more to urge 128 GB, and $399 in total for a 256 GB iPod touch — is eye-watering, it’s still a fraction of what you’d spend, capacity-to-capacity, for Apple’s smartphone.
One among its main selling points, consistent with some parents, like Ed Citron, father of a 17-month-old and chief executive of EZ PR, is that each movie, book and television show that’s downloaded on one device can exist on all of your other Apple devices as well.
That seamless, ever-synchronizing Apple ecosystem matters to Mr. Citron, who just wants something that works — especially if he’s on a flight and his kid is screaming.
That leaves the iPod touch appealing to those that want music storage, and every one of iOS’ functionality — including apps and platform-specific features like To Face Time, and message — but without cellular connectivity.
Parents wanting a tool for his or her kids, as an example, but without letting them roam free online far away from home. Anybody trying to find the most cost effective thanks to speak with their Message dependent friends.
Not to mention developers look to check their apps in areas where iPhone might not be available, or be priced out of reach.
“When you’re on a plane, you would like something to form them happy and during this case, it works,” Mr. Zitron said.
“You know that if you bought all of your content, you don’t need to transfer anything over — it just works, it’s specialized for that.”
watching the array of finishes this new iPod touch 7th Generation is out there are makes me cringe at how enthusiastic we all were at the addition of a rose gold iPhone to the line-up, or indeed the (PRODUCT)RED version.
Somewhere along the road, Apple decided that iPhone buyers wanted sensible, grown-up colors from their smartphone.
If this new iPod is anything to travel by, an equivalent can’t be said for its audience.
Yes, there’s an inoffensive Silver, a daily Gold, and a subtle Space Gray, even as you’d expect. But it’s the brilliant blue and pink finishes that basically stand out.
Janine Anderson, a mother of two in Racine, Wis., added that the Amazon Fire Kids Tablet, “feels less stable” which her family is easier using an iPod Touch since they need to use Apple products for an extended time.
She added that she is easier supervising her children’s use of an iPod Touch than an older iPhone model.
They’re reminders of a time, when gadgets weren’t necessarily sober and sensible.
Perhaps it’s true that the majority iPhones are now quickly placed into cases, the urgency fueled by awareness of just what proportion the handset cost and the way much it might be to repair or replace it should it get broken.
All an equivalent, I can’t be alone in wishing that this colorful array of hues the new iPod touch comes in was to infect the remainder of Apple’s line-up with its playfulness.